Fjällräven is a Swedish brand all about quality with products geared towards ‘making outdoor life more enjoyable’. And what could be more enjoyable than a polar expedition through the sub-arctic tundra steering your own dog sledge? Sounds like something for you? Then read on…
In Swedish, Fjällräven means ‘arctic fox’, a small predator that can deal with the harshest of climates. Which is exactly what this Swedish brand is all about, with its full range of products – jackets, trousers, tents, sleeping bags and much more – that properly equip you for a once-in-a-lifetime adventure; everything you might need in fact for a polar expedition in fact, with a couple of dog and their sledges thrown in.
Fjällräven Polar 2014 – open for applications!
The Fjällräven Polar expedition takes place from 7 to 13 April 2014. It is a 4-day expedition over 330 km of snowy expanse in the far north of Scandinavia, organised with the sole aim of proving that ‘anyone with the right equipment and knowledge can be part of and enjoy the beautiful wilderness of the Arctic Circle’. People with previous experience need not apply; this invitation from Fjällräven is only aimed at those without any special experience in outdoor activities during winter.
All you need to do is submit a photo or video before 10 December 2013 and tell the world why you should join the expedition. The 20 wannabe-adventurers who gets the most votes via the website will get to go wandering in the wilderness.
Do you enjoy being far away from home? In a dark, cold and windy environment?
Starting in Norway and then skirting the most northerly borders of Norway, Sweden and Finland, the course takes in some magnificent scenery, from mountain terrain to beech forests, all of which could be a whitewash if the visibility is poor. But that’s half of the fun, right? Along with camping under the stars and – most likely – the northern lights, and getting to hang out with those cute Alaskan huskies. The enticing video on the expedition website explains more, with some handy hinters to help you fill out your application (one of which is to get your entry in quick, so don’t dawdle!).
A little over a month ago, Fjällräven opened its flagship store in Amsterdam; and a little under 2 weeks ago, it opened its 2014 polar expedition for applications. The deadline for entries is 10 December – that’s a little under 2 weeks – time to get your creative juices flowing and your videos rolling!
More info at:
Fjällräven Flagship Store
1016 NA Amsterdam
+31 (0)20 4281760
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